Article 4.1: Creating & Optimizing CTAs (Calls to Action)

Step-by-Step Instructions

Beginner Insights: CTA Types and When to Use Them

A CTA (Call to Action) is a spot on your blog asking your reader to do something—like sign up, click, or buy.

Common types:

• Button: Subscribe to my newsletter
  
• Link: Read more or Download here
  
• Form: Enter your email to get updates
  
• Popup: A small window that appears inviting signups
  
• Sidebar/Widget: Stays visible as users scroll

Step 1: CTA Management — Using the CTA Library & Creating New CTAs

1. Go to your Blogsitefy dashboard and select CTA from the left menu.
2. In the CTA Library, you’ll see all your existing CTAs, each listed with its title.

To create a new CTA:

• Click Add CTA.
• Choose a Placement:
  • Floating (floating CTA placement) or
  • Footer (footer CTA placement).
• Select the Type:
  • Global or
  • Category
• Enter your Title and Subtitle.
• Fill in the Button fields:
  • Name (button text) and
  • Link (destination URL).
• Click Submit to create your new CTA.

Step 2: Placing CTAs (Where to Show Them on Your Post)

When you create a CTA in Blogsitefy, you select its placement within your post during creation:

• Floating: Displayed as a floating element over your content.
• Footer: Shown at the bottom of your posts.

Choose your desired placement using the available options (Floating or Footer) in the CTA creation dialog.

Step 3: Targeting and Segmentation — Showing CTAs to the Right People

In Blogsitefy, you target CTAs using the Type setting:

• Select Global to show the CTA on every page and post sitewide.
• Select Category to display the CTA only on blog posts with the specified category—if a post matches, your category CTA will appear; otherwise, the Global CTA is shown.

Step 4: CTA Optimization — Good Copy and Design Tips

Design & copy tips:

• Use short, actionable words for your CTA button (e.g., “Get Tips!”, “Start Free Trial”).
• Highlight buttons with bright, brand-aligned colors—make your button stand out against the background.
• Place CTAs in visible, natural spots where readers’ attention naturally flows on the page.

💡 Tip:

CTAs help your blog grow! Don’t aim for perfection—just start and refine as you go.